![]() The children’s bottled water market has been expanding in recent years with a lot more room for growth, according to Zenith International. ![]() The brand is currently available in four flavors (fruit punch, grape, strawberry lemonade, and berry) and sold in major grocery and convenience channels including Food Lion, 7-Eleven, Albertsons, HEB, Safeway, and Stop&Shop. Heading into the summer, we will continue to spend to promote AquaBall at our retailers and in our key markets," Greco said. “We have maintained gross margin in the high thirties, and we continue to work on making cost improvements to our packaging. The company also redesigned its packaging to allow entrance into the convenience store channel by making a slimmed down version of its rounded bottle, along with a wider mouth opening making it easier for kids to open, drink, and hold. The company repositioned itself last year with a new flavored water formulation for AquaBall and a bottling partnership with Niagara Bottling which enabled the company to remove preservatives through the use of a hot fill process. “As a result, our sales volumes and velocity continue to grow by double-digit percentages far outstripping that of other children's beverages." 2016: Transitional year “Our distribution network continues to grow and, with it, our retail presence,” True Drinks CEO, James Greco, said. The company said its target audience includes children, young adults, and their guardians. ![]() The distribution expansion came after True Drinks raised $3.6m in March 2017 to help extend its reach into mainstream grocery and convenience store channels, the company said.ĪquaBall is a vitamin-enhanced, zero-calorie, fruit-flavored water intended as a healthy alternative to sugar-sweetened drinks in the children’s beverage market. Packaging & Packing Materials, Containers.Processing Equipment & Systems, Automation, Control.Filling & Packaging Equipment & Systems.
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